Makers see sales hitting record
With market saturation low, prices down, and the trend to two-and three-vac households in full swing, manufacturers are projecting 8 to 20 percent sales growth for wet/dry vacs and extraction cleaners in 1986.
Some executives see the wet/dry area’s gains this year exceeding those of more traditional vacuum cleaner segments by a wide margin. Compared to 92 percent for traditional vacs, market penetration of the wet/dry category is still in the 20 percent neighborhood, which leaves it plenty of room for growth, they point out. Extraction cleaners, while long a fixture on the rental market, have until fairly recently been dormant on the retail scene.
Manufacturers also see their units providing consumers seeking a first or second vac a low priced alternative–$40 to $60–to conventional canister models. Price declines the last couple of years are increasing their potential as a second utility vac for the home, some producers believe.
Makers will not only be promoting the specialty cleaners heavily this year, but some will also be attempting to broaden the appeal of wet/dry models by styling them to attract the woman buyer as well as the industry’s long standing target, the male home workshop enthusiast and do-it-yourselfer. (more…)